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Retail Electricity Suppliers Battle Utilities

December 7, 2009


Consumers looking to take advantage of a sharp drop in U.S. power prices increasingly are turning to new suppliers.

The economic downturn, combined with a boom in natural-gas output, has driven wholesale electricity prices sharply lower in the past year, inspiring an increasing number of recession-strapped households to shop around for cheaper rates.

“All of a sudden, we’re in a situation where we have competition working,” said Ohio Consumers’ Counsel Janine Migden-Ostrander, who represents residential ratepayers on regulatory matters.

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